Golf Business Community

You are here: Home - In focus - Golf course operation and branding

Golf course operation and branding

How can golf operators increase loyalty to their club? Should the traditional golf destinations revisit their business models to stay in competition in the tourism industry? What is the key to success for golf developers in emerging countries? How successful has the golf business been at using branding and marketing?

Leading industry professionals share their experiences and give tips on how to improve golf course operations in today’s market conditions, and why branding is so important, especially for new developments in emerging markets.

Operations in focus

Golf course operations

Guidelines for successful golf course operations

Golf Salary and Benefits Study 2010

A survey of Club Managers in Europe, Middle East and Africa

Expert opinion

Challenges to golf course operations around the world

What are the top 3 challenges golf courses are facing around the world? Leading operators from different geographic regions share their experiences with the Golf Business Community.

Opinion Poll

What is the biggest challenge for golf course operators nowadays?

Vote

Technology in Golf

Innovative Applications of Technology

Hugh Bishop from Stayprime Golf and Steven Berger from Jonas Software talk about how clubs can utilise and develop technology to streamline golf operations, and improve the players enjoyment of the game.

Click below to watch the second part of this panel discussion:

Innovative Applications of Technology - Part 2

The evolution of technology in the golf market. Industry experts continue the discussion, with focus on increasing revenue streams and the importance of communicating to members across various platforms.

Recruitment and retention

Recruitment and retention within the golf course business - Part 2

How should you recruit or retain the best people for your company? Is there a shortage of skills in the golf industry? Stewart McNair, principal consultant of Colt McKenzie and McNair addresses these and similar questions.

Recruitment and retention within the golf course business - Part I

Lodewijk Klootwijk from EGCOA explains the importance of recruiting the right staff and providing appropriate training in order to meet high service levels.

Operations and branding

"Golf is a repeat business. If you lose the trust you lose the customer.”

Representatives of Troon Golf, Braemar Golf and the Club Managers Association of Europe discuss issues related to golf course operations, from customer expectations to challenging revenue streams.

“Your brand is your reputation and your reputation can be your brand”

David Spencer (CEO, The Stripe Group) and Mario Natarelli (international branding expert) advise on branding for developers, especially those in emerging countries.

Maintaining service standards in an economic downturn

Representatives of Troon Golf, Braemar Golf and the Club Managers Association of Europe discuss how to maintain a club’s customers in times of the economic downturn, and whether cost cutting is the proper way to survive.

Image, reputation and growth

Is golf underleveraged from a brand perspective, especially in comparison with other sports? David Spencer (CEO, The Stripe Group) and Mario Natarelli (international branding expert) share their best practice experiences in branding.

Sign up now

Subscribe to selected content and receive email alerts when new content is available.

Already a member? Login

Not a member? Register

Latest publications

Golf Business Community website is managed by KPMG in Hungary.

KPMG in Hungary offers audit, tax and advisory services for local and international companies, government entities and investors. Our specialist Golf Advisory Services Practice provides professional services to existing golf courses and to developers of new golf courses in numerous countries across Europe, Middle East and Africa.

© 2012 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.