In 2006 KPMG launched the inaugural Golf Benchmark Survey (GBS), one of the largest ever golf research projects. The GBS is a market intelligence study designed to collect and share comparable golf industry benchmarks. The primary objective of the Golf Benchmark reports is to allow golf courses to compare their individual performance with other golf businesses in their geographic markets. Since its first launch, the survey has been extended to new regions including India, China, South America and the Caribbean in addition to several regional reports within Europe, Middle East and Africa (EMA).
KPMG’s Golf Advisory Practice in the EMA region has also published a number of additional market intelligence studies under the Golf Benchmark initiative, including the Golf Course Development Cost Survey in EMA, the Value of Golf to Europe, Middle East and Africa, and the Golf Travel Insight report.
For more information on our thought leadership and to download all our reports free of charge please visit www.golfbenchmark.com