The Golf Business Community (GBC) is a platform for individuals within the golf industry who are interested in building and maintaining relationships, and accessing golf research and golf industry news.
How to market to get into a woman’s wallet!
With women accounting for 85% - yes 85%! of all consumer purchases including everything from cars, property, travel and tourism – Gill would like to know how well, or not, is the golf industry marketing to this huge under tapped potential?
We believe in technology! Do you agree that the golf industry should capitalize more on the latest communication technologies?
The golf industry is witnessing challenging times. Are you doing everything to adapt to changing market conditions? Considering tomorrow’s business dynamics, do you know what your golf course is worth today?
Would you like to be a member of a dynamic team of 20 professionals from 11 different nationalities, in one of the most beautiful and exciting cities in Central Europe?
Peter Walton, Chief Executive of IAGTO explains the key steps that the golf tourism industry had to take in order to bounce back from recession.
Peter Walton talks about the new trends and customer expectations in golf tourism.
How was the Belek region able to overcome the economic downturn and step up on the European scene as a popular new golf destination? Can Belek challenge Spain and Portugal?
KPMG's survey of 120 golf tour operators regarding the latest trends in golf tourism.
A Commentary on the Golf Tourism Industry by IAGTO’s Peter Walton written for KPMG in August 2010
GBC spoke to Andrew Stanley, CEO of Golfbreaks.com, on how is the golf travel market performing, how are destinations, resorts and travel companies adapting, and what are the new trends in customer behaviour.
Tourism industry professionals from different regions of the world share their experiences with the Golf Business Community.
Where are you planning to spend your next golf holiday?
GBC provides insight to various international golf markets and publishes the collected information in country snapshots. Our latest county snapshot introduces Greece
„I think this is the most important golf development in continental Europe since Sotogrande 46 years ago. People are going to be absolutely shocked when they see what has been built there, because it is so good that it will reinvigorate the golf map in the Mediterranean area.” David Spencer, CEO of The Stripe Group
The new hot spot for golf in the Mediterranean region
A survey of more than 380 golf course owners and operators in Japan about the operational performance of their facilities.
The number of rounds played in Turkey increased by an impressive 17% in 2009 compared to the previous year.